# Lead Follow-Up

Canonical URL: https://texttree.ai/en/use-cases/lead-follow-up/
Markdown URL: https://texttree.ai/en/use-cases/lead-follow-up.md
Target query: How do you build SMS into a product?
Page type: use-case
Priority tier: 1

## Direct answer

You build SMS into a product by connecting product events to messaging APIs. TextTree lets apps send texts, receive replies, trigger webhooks, update workflows, and keep outbound messaging controlled with logs, spend limits, and suppressions.

## Best for

Product builders adding lead follow-up, confirmations, alerts, support handoff, and customer updates.

## Key points

- API-first product messaging
- Inbound replies and webhooks for workflow continuity
- Controls for operators without slowing developers

## Pricing or setup

Start with pooled sends for product tests, then upgrade to dedicated numbers for recognizable conversations.

## Next step

- Send outbound SMS: https://texttree.ai/docs/outbound-sms/
- Wire webhooks: https://texttree.ai/docs/webhooks/

## Keywords

- build SMS into product
- programmable SMS
- lead follow-up SMS

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